About The Company

The beginning of Index Media occurred in April 1978 when two young reporters, Amos Asharov and Yosi Gidoni, got together in partnership to produce a new magazine named 'Tel Aviv Neighborhoods'.
The magazine was published once a month with news and articles, about the southern neighborhoods of Tel Aviv. The magazine was sponsored by advertisements of different business, authorities and public institutes and distributed among the inhabitants of south Tel Aviv.
In the magazine framework, which became a household name all over the city, the young partners produced several events, such as a writing competition among the students in the south of the city. The competition included a big event, when community leader, Member of Knesset (Israeli parliament) and many important figures came to participate.
This partnership, between Asharov and Gidoni, developed when they decided to accept more employees.
And so, in 1978 the little company produced its first index guide - 'Bidur u'Bama' (Stage and Entertainment), when the company rented offices in Volfson / Chlenov Street, in Tel Aviv.
Bidur u'Bama, the company's main guide, was the first in a series of many other guides, among them Index Tourism Guide, Index Fashion Guide and DfusGraph - the Print & Graphics guide.
Simultaneously, the company started to publish the DfusGraph - Print Magazine, a quarterly professional magazine for the Print and Graphics field.
Between 1980 to 1988, this publishing company has turned into one of the pioneers in the Israeli local press scene and published a series of weekly local papers, based on the free add board, Index.
In 1990 Index Publishing Ltd. occupied 55 employees, and began the production of Index Food & Drinks Guide, Index Shoe & Leather Guide and Events & Celebration Guide.
The Index guides production is carried out with the most advanced technical processes, which includes computerized production of all the graphic material.
One of the basic rules, which the company is operating according to, is the free distribution of the published guides. This move is taking place in order to get the advertisers the best exposure to all of their costumers.
Another basic rule is the fact that every business is entitled to have one line (with the name, address, map and phone number) in the relevant guide for no charge.
During the 90's the company learned the map of future communication and technology, with the investment in the internet field.
Index's web site was one of the pioneers among the Israeli web site field.
Today the site includes 10 professional portals in different areas, such as Tourism, Entertainment, Printing, Events, Food and Fashion. The site is offering an updated search system, professional forums in different subjects and interactive system to connect between the firm and the browsers.
In March 27th 1993 the company has produced the first "Win a Car" event, when the company conducted a lottery among its costumers and gave away a new Peugeot.
The big success of the "Win a Car" event has brought the conductors to produce the same event for more several times.
During the 90's the company moved its offices to a new location, in Menahem Begin Street in Tel Aviv and shaped by its now days form with graphics, internet, sales and bookkeeping departments.
In August 2000 the company got into another field of activity - Events shows, weddings and Bar Mitzvas.
The first Geshsm shel Erueem (Rain of Events) show took place in Jerusalem, under the supervising of the Sales manager in the Jerusalem area, Oren Ziv.
Since then, Index produced many shows and expended its activity territories all over Israel, when shows are taking place in Haifa, Tel Aviv, Ashdod and Beer Sheva.
These shows affected the event scene in Israel with the growing rating among visitors and exhibitors.
The company is occupying about 70 professional employees among them also graphic artists, designers, print producers, sales men, web and info people and bookkeepers.
Most of the employees perform in the firm for many years (some of them over 20 years), along with some whom where part of its establishment.
The company provides services for over more than 70 thousand costumers all over Israel.
Yosi Gidoni
The founder of Index Media, along with his partner Amos Asharov.
Gidoni was borm in Iran in 1953 and migrated to Israel in 1965, with the youth migration.
He was educated in Neve Hadasa boarding school and in the Zionist youth school.
During his studies in the Zionist Youth boarding school he preformed as the student council chairman and even published the school's newspaper.
At the same time he began writing to Ma'ariv La'noar (a popular youth magazine in Israel).
Gidoni started his service in the Israeli army in the Nahal corps and continued as combat paramedic in the intelligent corps. With his release from service he published the 'Tel Aviv Neighborhoods' paper and 'Tel Aviv' magazine, which where the first local papers published in Israel.
Between 1984 and 1990, Gidoni and his partner preformed as a manager and publisher of a network of local newspapers and a network of Index magazines.
Gidoni started to build the awareness for the power of the internet; due to that process he began to develop a great web system to support the company's website.
Gidoni lives in Tel Aviv, married to Yafa and has three children: Dudu, Amir and Shiran.
Amos Asharov
One of the two founders of Index Media, was born in Tel Aviv in 1951. Asharov is a Tel Aviv Dental Technicians School graduate and has an authorized dental technician diploma.
During his service in the Israeli army he preformed as a soldier in the armor corps and released with a staff sergeant rank.
Between 1974 and 1977 he ran a dental laboratory and specialized with adult treatment.
During 1977 he attended a continuing education program in the press school in Bet Zioney America, where he met his future partner, Gidoni.
Together they published the 'Tel Aviv Neighborhoods' paper and conducted events, such as a writing competition among the students in the south of the city.
Asharov lives in Rishon Le'Zion, married to Frida and has five children: Ohad, Lior, Chen, Sapir and Nizan.
Sales
This unit is the largest one in the company and includes 22 salesmen and managers all over Israel.
Avi Tzvig performs as the chief sales manager of the company.
Among the sales delegates in Gush Dan area there are Ohad Asharov, Rafi Metz, Prosper Raviv, Igal Pesach, Iko Sa'ar, Yoni Cohen and Amit Zvuloni as well as Marc Moroz, Einat Blonder and Moshe Huri.
Adi Mesing is the sales manager in Ra'anana, Kfar Saba and Herzeliya area, Shimon Ohayun and Amnon Shtender and managing the sales in the north of Israel.
Harel Avigail, Itzik Prager, Omer Kimhi and Zeev Fridman perform as sales delegates in the northern area.
The southern area includes Dov Shvartz, Ilan Akuka and Itzik Hemo as sales delegates.
In Jerusalem and its area, which includes Ma'ale Edumim, Beit Shemesh, Mevaseret Zion and more, there is the area manager Oren Ziv and the sales delegates Daniel Ziv, Pini Cohen, Ortal Zangelevich and Oded Elad.
Graphics productions
The Graphics unit includes 9 people that perform as a professional staff that deals with websites building, guides production, designing guides adds, designing web applications and newspaper adds.
The chiefs of this unit are Yafa Gidoni and Frida Asharov, which operate and manage the missions.
Daniel Veturi, the unit's most senior, is in charge in the lay out and print preparations field.
In the designing and add building you can find Aant Gal, Arnon Almasi, Alex Rahmilevich, Sandy Alexandra and Samarel, which performs as an artistic adviser in the DfusGraph.
Beni Gidoni
Was born in 1964, and performs as the chief of the production unit since 2002. He started working in the company in 1985 as a salesman, when between 1992 and 2002 he was the sales manager of the Fashion guide, the Shoe and Leather guide and Dfus-graph magazine.
Web
This developing unit includes a staff of 6 constant workers and a few freelancers. The unit operates the company's website, puts up the costumers sites and deals with the company's computerization systems.
Guy Karp performs as the Chief Editor and website manager. Alexander Chernokov is the webmaster, web developer and the computer network manager.
Pnina Baba is in charge over the costumers relations in the web field and telemarketing in Jerusalem.
Dudu Gidoni is in charge over the computerization systems and special projects.
Eden Gurion is the Editor of Stage and Entertainment portal.
Sharon Shahak is a web reporter in the Fashion and Restaurants filds.
Roni Naor is the Editor of Tourism, Food, Fashion and Restaurants portals.
Yanina Slomovic is in charge with the company's public relations.
Telemarketing
This unit deals with making business meetings and costumers service.
Dorit Mizrahi, Nehama Kirshenbaum, Pnina Baba, Dorit Menashe, Ariela Refaeli, Ora Ohana, Avi Bachar, Orly Shor, and Aliza Edri.
Bookkeeping
All the financial, salaries, payments, bills, bookkeeping and costumer service in the financial field. The staff in this unit includes Ludmila Feldman, Edna Sivan and Yoni Sivan.
Dfus-Graph
The Editorial staff of the Dfus-Graph magazine includes 7 professional workers.
The Editor is Guy Karp, which operates along with Reuven Shabat, Aharon Benakut and Amnon Shalev.
The graphic part is run by Avner Alperovich and the art adviser is Samarel.